Morality is very strange in games to me. Not because I don’t think there’s a place for it, but because I find that often even with the best of intentions, the morality can be very disproportionate. For example, in Grand Theft Auto IV (and probably other ones, but the specific instances I’m remembering all occur in IV), throughout certain points of the game you chase down someone who has done you wrong or maybe has wronged one of your allies, and the game gives you a choice of whether to kill that person or let him go and tell him to never come back to the city or you’ll finish what you started. As I remember it, one of these encounters happens very early in the game, like before you kill anyone early. In my first playthrough I thought this idea was really cool and thought maybe this was a thing you could do throughout the game which could possibly result in you having to kill no people or it being used as a last resort. However, the more you play the game you realize that is not the case and you can become desensitized to all the killing that Nico actually does. This happened to me where when I was prompted later in the game whether or not to let someone go I was like, “Well, I’ve already killed hundreds of people, why does it matter if I kill one more?” And I never let anyone else go when given the opportunity in the game from that point on. The one caveat I will add to this is that if the person is unarmed it may change my decision, but I don’t remember well enough if everyone who you got to choose whether or not they lived was armed.
However, I feel that it was done really well in the Mass Effect series, probably BioWare as a whole, but I’ve only played Mass Effect and watched walkthroughs of Jade Empire, so I’ll just stick to the Mass Effect series. In these games, you can decide the fate of not only an entire species of like giant space roaches or whatever they were, but how you treat and react to various different alien species affects how you play the game. This is also one of the few games where it seems like the morality of what you’re doing really comes into play. Also, I feel that the moral way you treat the whole situation between the not totally organic life forms (the Geth) and the organic life forms (everyone else, especially the races that hate the Geth) is very important and it turns out to kind of be the whole crux of the series by the end of Mass Effect 3. I think that there’s a way where you could easily fall on one side or the other of the argument, but if you can find a way to make peace between both sides it shows you that choices in games can be completely moral or immoral based on what you do.
It’s possible that there’s better examples of this, I’ve heard that the morality of Spec Ops: The Line is very well defined, but unfortunately, I have not played that game. I hate to sound so on the fence, but I guess the best way for a company to handle morality is think about the game they’re making. On the one hand if they can make a game where you can either be completely moral and not kill anybody or you can be totally immoral and just kill everyone who gets in your way I think that would be cool. Maybe I just haven’t played enough games where morality felt like it truly mattered, or maybe I just can’t really tell because I always play as a good guy and then usually don’t go back and play as a bad guy, but I do believe that morality is a good feature and it should be in games, just maybe not games where you have to kill countless people regardless but you can choose to save one life every now and again.